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Principles of Marketing CLEP Test Scores
Topic Started: Sep 16 2013, 11:09 AM (976 Views)
Andrew C
Pianist
Score: 71 (Pass)
Length of Study: 43 days, but most of that actually was taken by another course. Should be more like 15 days.
Resources Used: REA CLEP Principles of Marketing, LearningNetwork, CLEP Official Study Guide.
Tips/Comments: Take Microeconomics first. Know: Promotion, Distribution Channels, Psychographics, and Segmentation. Know how to do markups and markdowns in each method. I studied intermittently for a month, then took 4 practice tests and then the real thing. I recommend not doing this...

"Emily K"
 

For those who are studying for this test, here's a few tips. I took this test yesterday and scored a 68.  :shock: Way better than I was anticipating. I used the REA guide, the OCSG practice questions, and LN. I also made flash cards with vocabulary, a couple formulas, etc. Beyond that, here's some things that I would suggest knowing and learning.

Know these:
Psychographic vs. Demographic
joint venture, exporting, licensing, etc.
Market penetration, market development, product development, & diversification
Product life cycle (the different stages and their characteristics)
Boston Consulting Group Matrix (the differences between star, cash cow, problem child, and dog)
Markups & Markdowns (know how to calculate $ amount and % amount for both)

Areas to concentrate on:
Channels of Distribution & types of distribution
Types of channels
Types and strategies of advertising

Hope this helps!


This works pretty well for concisely conveying information:
Quote:
 

Score:
Length of Study:
Resources Used:
Tips/Comments:
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Sam G
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Adviser

Score: 71 as well
Length of Study: I'm not sure. About two to three weeks
Resources Used: Principles of Marketing REA
Tips/Comments: Know your matrixes, SWOT and things. Read up on the laws, too.
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Taylor M
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Score: 55
Length of Study: 30ish hours?
Resources Used: REA guide, TM, OCSG, Peterson's PT
Tips/Comments: This test is basic and simple. The REA guide has all that you need to know. Bone up on your logic. You will find yourself having narrowed it down to 2 answers. I thought I would get a 70 on this test and was shocked with the 55. but hey..a pass is a pass..and I know I knew the info.
Edited by Taylor M, Jan 10 2014, 10:39 PM.
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